Privacy Policy

Effective Date: May 21, 2026

Last Updated: May 21, 2026

Sunset Smiles Cosmetic Dentistry ("Sunset Smiles," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit sunsetsmilesjupiter.com (the "Site") or interact with us online.

This policy applies to information collected through the Site. Information you provide to us as a patient — including dental records and protected health information — is governed separately under the federal Health Insurance Portability and Accountability Act ("HIPAA") and described in our Notice of Privacy Practices, which we provide at your first visit. Please do not transmit detailed medical or treatment information through this website. Call us directly at (561) 295-3430 or wait until your appointment for clinical discussions.

1. Information we collect

Information you provide directly

When you complete a form on our Site (appointment request, contact form, insurance verification, newsletter signup), we collect:

• Name
• Phone number
• Email address
• Reason for visit (general category — e.g., "cosmetic consultation," "dental emergency")
• Optional notes you choose to share
• Insurance carrier and member ID (insurance verification form only)

Information collected automatically

When you visit the Site, we and our analytics partners automatically collect:

• IP address and approximate location (city / region level)
• Device type, operating system, and browser
• Pages visited, links clicked, time on page, scroll depth
• Referring website or search query (when available)
• Date and time of your visit

Information from third parties

If you click an advertisement of ours on Google or another platform, we may receive information about the campaign, keyword, or referral source. We do not buy or rent personal information from data brokers.

2. How we use information

We use the information we collect to:

• Respond to your appointment requests, contact inquiries, and insurance verification requests
• Schedule, confirm, and remind you about appointments (by phone, email, or SMS — see Section 3)
• Verify your insurance coverage with your carrier on your behalf
• Improve our Site, content, and patient experience
• Measure the performance of our marketing campaigns
• Comply with applicable laws and respond to lawful requests
• Protect against fraud, unauthorized access, and abuse of our Site

We do not sell your personal information. We do not share your information with third parties for their independent marketing purposes.

3. SMS / text message consent (TCPA)

To opt out: Reply STOP to any text message you receive from us at any time. We will confirm your opt-out and will not send you further marketing or scheduling text messages. You may continue to receive transactional messages related to existing appointments unless you contact us directly to terminate.

For help: Reply HELP to any message, email info@sunsetsmilesjupiter.com, or call (561) 295-3430.

4. How we share information

We share information only with:

• Service providers who help us operate the Site and our practice — including our website host (Netlify), form provider (Netlify Forms), email service, analytics provider (Google Analytics), advertising platform (Google Ads), scheduling software (Dental4.me), and automation tools (Make.com). These providers are contractually limited to using information only to perform services for us.
• Your insurance carrier, only when you submit an insurance verification request, and only to confirm your eligibility and benefits.
• Legal authorities when required by law, subpoena, or court order, or to protect our legal rights and the safety of patients and staff.
• A successor entity in connection with a sale, merger, or transfer of the practice. If this occurs, we will post a notice on this Site and notify you by email if we have your address.

5. Cookies and tracking technologies

We use the following tracking technologies on our Site:

• Google Analytics 4 (GA4) — measures Site usage in aggregate (pages viewed, clicks, scroll depth, traffic source). GA4 uses cookies and processes IP addresses. We use IP anonymization where applicable.
• Google Ads conversion tracking — measures whether visitors who clicked an ad later submitted a form or called us. Used only to evaluate ad performance.
• Strictly necessary cookies — used to remember your accessibility preferences (high contrast, reduced motion, etc.) and to operate the Site.

You can opt out of analytics tracking by:

• Installing the Google Analytics Opt-Out Browser Add-on
• Enabling "Do Not Track" or "Global Privacy Control" in your browser (we honor these signals where technically feasible)
• Blocking or deleting cookies in your browser settings

Blocking cookies may affect site functionality but will not prevent you from booking an appointment or contacting us.

6. HIPAA and protected health information

Information about your dental treatment, diagnosis, medical history, and clinical records is protected health information ("PHI") under HIPAA and is governed by our separate Notice of Privacy Practices, which we provide to every patient at the first appointment. A copy is available on request at any time — call us at (561) 295-3430 or email info@sunsetsmilesjupiter.com.

Important: Email and standard web forms are not encrypted methods of transmission. Please do not send detailed medical or treatment information through this Site. For clinical questions, call us directly or wait until your appointment.

The general category you select on our appointment form (e.g., "cosmetic consultation," "dental emergency") is used solely to route your request to the appropriate team member and is handled with the same care as the rest of your contact information.

7. Your privacy rights

Depending on where you reside, you may have the following rights regarding personal information we collect through the Site:

• Right to know what personal information we have collected about you
• Right to access or request a copy of that information
• Right to correct inaccurate information
• Right to delete personal information, subject to legal retention requirements (e.g., HIPAA, dental record retention laws)
• Right to opt out of the sale or sharing of your personal information — we do not sell or share for cross-context advertising purposes
• Right to non-discrimination for exercising your privacy rights

Florida residents: Under the Florida Digital Bill of Rights, you have the rights listed above where applicable. You may also designate an authorized agent to submit requests on your behalf.

To exercise any of these rights, email us at info@sunsetsmilesjupiter.com with the subject line "Privacy Request," or call (561) 295-3430. We may need to verify your identity before completing the request. We will respond within 45 days, or sooner where required by law.

8. Data security

We use reasonable administrative, technical, and physical safeguards to protect information collected through the Site. The Site is served over HTTPS (encrypted in transit), and form submissions are stored by our service providers under their contractual security commitments. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

9. How long we keep your information

We keep information only as long as needed for the purposes described in this policy, or as required by law:

• Form submissions from non-patients — 24 months from last contact, then deleted.
• Patient records (PHI) — retained per Florida dental record retention requirements (currently 4 years from date of last entry for adult patients; longer for minors) and HIPAA standards.
• Analytics data — Google Analytics is configured to retain user-level data for 14 months, after which it is automatically deleted.
• SMS opt-out records — retained indefinitely to honor your opt-out.

10. Children's privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you are a parent or guardian booking an appointment for your child, please submit the request using your own contact information. If you believe a child has submitted information through our Site, contact us and we will delete it promptly.

11. Third-party links and services

Our Site contains links to third-party services we use or recommend, including our online booking system (Dental4.me), patient financing (Cherry), our membership plan platform (Clerri), Google Maps, and Google reviews. These services have their own privacy policies. We are not responsible for their privacy practices, and we encourage you to review their policies before providing information to them.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. For material changes, we will post a notice on the Site and, where required by law, notify you directly. Your continued use of the Site after the changes take effect constitutes acceptance of the updated policy.

13. Contact us

If you have questions about this Privacy Policy, want to exercise a privacy right, or believe we have not complied with this policy, please contact us:

This Privacy Policy is provided for informational purposes and does not constitute legal advice. While we work to keep this policy accurate and current, laws and regulations governing privacy change frequently. If you have specific legal questions about how your information is handled, consult a qualified attorney.